From AI to Personalization: 15 Customer Service Trends to Watch in 2025

The main pillars of effective customer support are a combination of tools, systems, and processes that convert strategies into customer satisfaction.

As technology evolves and consumer preferences shift every day, customer service trends are reshaping businesses, lifestyles, and the way companies interact with the world around them.

To remain competitive, businesses must keep up with the newest customer service industry trends to capture their audience’s attention and succeed in the marketplace.

Let’s see how businesses can stay ahead of their competitors by understanding the future of customer service trends.

Top 15 customer service trends for any business

The future of customer service relies on a mixture of technological advancements and new customer demands. Here are essential customer service trends to keep an eye on:

Trend #1: Automation for better support team productivity

Before the intervention of technology, many tasks were performed manually. These traditional channels often led to long wait times and frustration for customers.

However, with the rise of automation tools as one of the customer service trends, the productivity and speed of support operations is transforming significantly.

According to a report by Cflow, 78% of business executives stated that automating tasks within the company boosts productivity for all parties involved.

With workflow automation, businesses can send SLA notifications, alerts, or reminders faster, automate repetitive tasks, route tickets, email replies, and update ticket statuses.

Why is automation an important trend?

• Allows support teams to concentrate on more complex issues that require human expertise.
• Automation tools may quickly process and respond to customer inquiries, significantly reducing wait times.
• Reduces human involvement and errors, thereby improving the support process.
• Manages higher volumes of inquiries without increasing employee numbers as a result, boosts support efficiency, and saves on costs.
• Automation can analyze customer data to suggest products and give support in a highly individual manner.

Trend #2: Generative AI for customer support

Within the past decade, the rise AI in customer service across all industries has been amazing to witness, with every kind of business embracing it in their operations.

There was even a time when some people felt threatened by how fast AI was advancing and feared that AI could replace human roles entirely.

The customer service industry has not been left behind on this trend of AI tool. The good news is that this transformation to AI Copilot tool is creating a smarter, more responsive experience for customers everywhere.

The following are ways AI is changing the customer service industry

• AI can be used to analyze tickets and identify customer sentiments during interactions.
• Support agents can prompt AI to help them generate responses or suggest solutions to customer inquiries.
• AI summarization tools can reduce lengthy ticket conversations and make the context easy to understand.
• With AI translators, both support teams and clients can translate ticket conversations, articles on KBs, self-service portals, and even the entire website to their preferred languages.

Through the combination of AI and human interaction in the future of customer service, companies can offer more comprehensive and effective support solutions.

Why is generative AI considered one of the key customer service trends?

• Provides highly personalized suggestions and solutions that improve customer satisfaction.
• Minimizes manual work and reduces support teams’ workload.
• AI tools offer real-time data and suggestions during customer interactions, improving agent performance.
• Helps in expanding support teams’ thinking, ensuring their message is clear and helpful.
• Reduces wait times and ensures faster issue resolution.

Trend #3: Proactive customer support

Customers are no longer satisfied with reaching out to companies for support when issues get out of hand.

Instead, they anticipate that companies should actively engage with them to fulfill their unmet desires and needs.

Customer service used to be mostly reactive, with support teams answering customer issues and resolving problems as they come up.

However, with the era of proactive customer service, tables are now turning, enabling businesses to predict customer needs and give support before issues even occur.

Why is proactive customer service an important trend?

• It helps anticipate customer needs before they arise and take the initiative to address potential issues or provide additional solutions.
• Fixing issues before they escalate reduces the number of support queries.
• Companies that offer proactive support are seen as modern and service-oriented.

Trend #4: Efficient self-service options

Customers enjoy it when they are in control of their experience. It’s like solving a Rubik’s Cube; they decide how and when to tackle the puzzle.

The integration of self-service options has become one of the most popular customer service trends, with many businesses making self-help resources readily available for both customers and employees.

Businesses are increasingly turning to self-service tools like FAQs, troubleshooting guides, customer self-service portals, community forums, and knowledge base articles that offer 24/7 customer service.

This means clients can now resolve issues on their own rather than relying on support teams. Employees, on the other hand, can easily find answers or solutions without consulting with their teammates.

Self-help resources are a win-win for both businesses and end-users; minimizing long waiting times for customers and saving agents time spent on researching solutions.

There are two types of knowledge base that business can use:

• Public knowledge base: This contains documents that are readily available for everyone such as how-to guides and FAQs for customers.
• Internal knowledge base: Serves as a private data repository for the company support teams. It encourages internal knowledge sharing and collaboration, helping them serve customers better.

Consider including both types of knowledge base software for users to access at any time and anywhere.

Why are efficient self-service options important customer service trends?

• Let customers and employees have information at their fingertips and solve issues on their own at any time.
• Allows support teams to access proper knowledge immediately, boosting their efficiency and productivity.
• The support documents are always available 24/7 for the users to access, empowering them to take part in crafting their own experience, ultimately increasing ticket deflection.
• Businesses that provide customer self-service options also satisfy customer needs and save time.

Trend #5: Data centralization

Centralizing clients’ data is one of the customer service trends worth noting, where businesses now store all customer details in a unified database such as contact management.

This contact management feature helps support teams monitor all customer engagement to provide exceptional customer service.

With centralized data, support agents can easily manage all the contacts and contact groups, review a customer’s interaction and transaction history. Thus, providing a more personalized and informed experience.

Why data centralization is one of the important customer service trends

• Centralizing customer data enables the employees to obtain recently updated information for clients.
• The support team may quickly access relevant articles, thus reducing resolution time.
• Customer details in one place can be tagged based on their group, revenue, and other characteristics, making it easier to filter them.
• Assists support teams in finding accurate contact information in real-time.
• Identifies customer service patterns, allowing for proactive problem-solving.

Trend #6: Knowledge sharing and team collaboration

In the 50th century, support teams often withheld important information because of fear of competition among themselves.

However, in today’s world, employees now exchange information, insights, experiences, concepts, and expertise within the company.

When businesses foster a culture of knowledge sharing, teams can quickly access and apply best practices, reducing resolution times.

Collaboration tools enable efficient teamwork, allowing agents to work together seamlessly on complex issues.

Examples of the collaboration tools include:

• Share documents such as Google Drive, Microsoft SharePoint, Dropbox.
• Communication tools such as Slack, Microsoft Teams for customer service and Zoom.

Why is knowledge sharing and collaboration important customer service trends?

• Leads to quick problem-solving, and a more engaged and knowledgeable workforce.
• Empower support agents to offer correct and quick assistance.
• Encourages continuous learning and growth culture, thereby motivating employees and boosting their morale.

Trend #7: Multilingual support takes the lead

As most companies grow, they realize the significance of allowing customers to communicate in their own language across borders.

Businesses seeking to attract a large audience of global customers need to lay greater focus on multiple language support for effective communication.

Multilingual help desk support is one of the key trends in customer service. It enables businesses to bridge the language barrier, enhance communication, and delight customers around the world.

These tools make it easier to translate customer inquiries into multiple languages.

Additionally, it may allow customization of customer self-service portals to any language for easy use and navigation.

Another trend that is worth considering in the future of customer service within the global outreach efforts is the multilingual knowledge base. Support agents may also translate knowledge base articles into various languages, allowing customers to find support in their preferred language.

Why is multilingual support an important trend?

• Let businesses reach a global audience and address customer needs effectively.
• Prioritizing multilingual support shows how businesses are respectful of the cultural differences of customers along with their attention to their needs. This then enhances their reputation and builds positive word of mouth.
• When businesses meet the needs of non-English-speaking customers, it boosts sales and contributes to overall business growth.
• Facilitates clear communication, allowing customers to express concerns easily, knowing that agents can quickly address them accordingly.
• Navigates cultural differences and builds meaningful relationships across the diverse group.

Trend #8: Omnichannel communication support

Back in the day, the only way companies were to communicate with their clients was through email.

However, over the years, the methods of communication have graduated from email to multichannel and now to omnichannel support.

Customers now expect to reach and engage with businesses through their preferred channels including phone messages, email, live chat, or social media.

The goal of a true omnichannel inbox experience is to manage all the customer interactions from various support channels from a single platform.

A report by Think with Google states that the omnichannel strategy has led to an 80% increase in additional company visits.

When a customer shifts from one communication method to another, such as from live chat to phone support, all the previously shared information remains available within a unified platform.

When offering omnichannel support, consider the following:

• Focus on the channels your customers prefer to use, such as social media or live chat software.
• Provide the customer with self-service options on their preferred choice to empower them since they prefer solving issues independently.
• Do not neglect using emails because your older customers still prefer using them.

Why is omnichannel support important for the future of customer service?

• Helps provide quick, instant, and more personalized customer support.
• Companies that offer various customer communication methods are better prepared to meet their customers’ diverse needs and provide a smooth experience at all touchpoints.
• Simplifies collaboration between support agents whereby it quickly directs clients to the right support team to assist with urgent issues.
• With this customer service technology trends, businesses can have all client’s conversations or transaction history in one inbox thus enabling the teams to create ideal customer journey maps to personalize their experiences.

Trend #9: Empowering support teams

Support teams are a clear reflection of your company’s performance. Equipping them with the necessary customer service skills, such as problem-solving, empathetic support, and technology knowledge, ensures they remain skillful and can effectively address difficult customer issues.

Many companies are now outsourcing their support to help them handle minor tasks, allowing their internal support teams to concentrate on more complex issues.

Before the recent pandemic in 2020, support teams primarily operated from the office. However, during and post-pandemic, most companies have been embracing the work-from-home (WFH) or remote work trend.

This means team members can assist clients from the comfort of their homes, allowing for more flexible work schedules, cost savings, and easier accessibility to agents.

Furthermore, to address challenges such as employee separation and communication breaches, companies implement online training and engagement programs.

These companies also encourage the use of cross-team collaboration and communication tools to secure the future of customer service.

Businesses can empower employees through:

• Giving online courses
• Organizing workshops and seminars
• Creating user manuals and guides
• Preparing how-to videos

Why is empowering support teams an important trend?

• Support teams that are well trained can easily recognize and deal with customer issues, which can lead to the faster solving of problems.
• Investing in employee development can boost morale, job satisfaction, and overall team performance.
• When equipped with the right skills and knowledge, support teams can work more efficiently, reducing operation costs and improving team productivity.
• Businesses prioritizing training and development have a better chance of delivering exceptional customer understanding and gaining a competitive edge.

Trend #10: Enhanced mobile support

Mobile devices like smartphones, smartwatches, and tablets are now everywhere. These portable, user-friendly, and affordable devices make it easier for businesses to effectively interact with customers.

With internet connectivity, customers can efficiently access everything on the company website from anywhere.

When it comes to flexibility, one of the customer service trends is the implementation of a mobile help desk. It has made it easy for the support agents to use their mobile phones to offer support to their customers from anywhere anytime.

Businesses may also integrate a mobile app on their website that includes a compatible messaging feature, live chat support, and social media for easy use.

Why is mobile support an important trend?

• Enables users to receive instant product updates or notifications released by the company directly on their phones.
• The mobile devices can be used in any location, which enables the team members to resolve tickets from anywhere.
• Having a mobile help desk allows for quicker responses to customers, which significantly improves overall response times.

Trend #11: Personalization in customer experience (CX)

The way businesses handle and address their clients matters a lot. Many customers seek a personalized customer experience because it focuses on delivering tailored interactions that meet their individual customer needs.

According to Digital Trend by Grace Nasri reported that 73% of consumers said they would rather do business with companies that utilize their individual information to personalize their online experiences.

This allows companies to customized products or services based on client’s preferences and sentiments helping to build a strong emotional connection between customers and the company.

Why is personalization in customer experience an important trend?

• Personalized experiences ensure customers that a company understands and cares about their needs which encourages repeat business and the long term.
• It keeps customers more engaged, building a deeper connection between customers and the brand.
• It helps clients feel valued by addressing their unique preferences and past interactions.

Trend #12: Customer expectations are guided by videos

Another fast-rising customer service industry trends is the growth in video support. It entails both video calls, tutorials, and face-to-face communication.

According to a Wyzowl survey, 86% of respondents have been convinced to purchase a product or service after seeing a descriptive video.

This clearly indicates the importance of including how-to videos on business websites as it makes it easier for customers to understand and influence their actions.

During video call interactions, businesses can easily feel or see the non-verbal cues of the clients before solving the issues.

Businesses can foresee to the future of customer service by integrating video calls, which add a personal touch to meet customer expectations.

For instance, BoldDesk support integrates with Microsoft Teams to facilitate video chats, enabling support agents to provide live demonstrations.

From live video chat to screen sharing and better reality, video-based support is one of the best customer service trends, known to brings end-users a more engaging and interactive experience.

Why is video support an important trend?

• Dealing with a person face-to-face builds customer trust which helps create a stronger customer connection.
• Visual interactions allow for easier communication that helps reduce any misunderstandings.
• Accessing the videos on websites has made it simpler for customers to use them conveniently. They can also download them for future reference.
• Visual guides help solve technical problems on the spot and offer personalized answers.

Trend #13: Emotionally intelligent customer service

Nowadays, everyone is seeking customer-first businesses that can connect with them on an emotional level.

Being more empathetic and constantly responsive to consumer problems is becoming a cornerstone of effective customer service.

One of the notable customer service trends under emotional intelligence is utilizing the sentiment analysis tools that help analyze customer conversations and feedback to reveal or easily understand emotional thoughts and intent.

In addition, using AI in customer service is the most effective approach to ensure the best future of customer service within the business.

Why emotional intelligence is an important trend?

• During interactions, emotional intelligence neutralizes tense situations, creating a positive atmosphere that prevents escalations and cultivates trust between customers and the company.
• Ensures that customer interaction is more efficient, and compassionate.
• Enhances communication, allowing team members to respond to clients in a smart way to avoid any disagreements or arguments that may cause issues to escalate.

Trend # 14: Customer feedback for further improvements

Formerly, businesses were only focused on making profits instead of concentrating on customer satisfaction.

Nowadays, seeking clients’ opinions and suggestions is one of the main customer service trends, allowing companies to better meet customers’ requirements and preferences.

Businesses can now receive and collect customer feedback through automated support emails, sending CSAT surveys, or feedback reports after customers interact with the support teams.

Creating strong customer feedback loops and conducting post-purchase follow-ups on customers enables businesses to tailor the product and make necessary improvements.

Actively seeking and implementing customer suggestions promotes a culture of customer responsiveness and adaptability.

Why customer feedback is important for the future of customer service?

• Analyzing feedback can continuously help improve companies’ products and services.
• Helps identify areas where customer support can be optimized, ensuring a more personalized and efficient customer experience.
• Let businesses always become ahead of the clients by adapting to growing customer happiness.

Trend #15: Improvement in data privacy and security

Customers always want to know how companies make sure their information is used and kept safe. Investing in robust security and compliance measures along with clearly communicated privacy policies is essential as a fundamental building block of trust.

As the use of digital platforms is promising in the future of customer service, the client’s personal information and privacy must be strictly kept in a safe place.

In fact, according to a Cisco report, 94% of companies state that if data is not adequately safeguarded, their clients will not do business with them.

Businesses now prioritize data privacy and are attentive to regulatory requirements and consumer concerns regarding data protection. They can cultivate credibility by allowing access to only authorized persons.

Businesses can utilize the following securities measures to protect customer data:

• Strong passwords
• Safeguard against data piracy
• Ensure confidentiality through blacklisting and whitelisting
• Maintain audit logs
• Implement access controls and use encryptions

Why are data privacy and security important in customer service trends?

• Customers feel more confident and loyal to brands that protect their data.
• Differentiates you from competitors and attracts customers who value data protection.
• Reduces financial losses and operational disruptions caused by data breaches.

Achieving business success with customer service trends

Insights from different businesses show that customer service trends are evolving quickly in response to changing customer customer expectations.

With the evolution of technology and changes in market demands, companies are increasingly moving towards customer service trends like personalized, AI-powered, omnichannel experiences.

In addition, there is a growing emphasis on self-service options, proactive customer support, and 24/7 customer service.

Businesses that can predict their customers’ needs and provide real-time, timely, tailored solutions will be better positioned to thrive in the competitive landscape.

Consider using a help desk platform like BoldDesk to enhance your clients’ experience and keep up with the latest customer service industry trends.

Try a live demo of the product or give it a spin for a 15-day free trial today to explore all the features it offers for your company. For additional information contact the BoldDesk support team if you have any questions. Please leave a comment below on any suggestions on customer service trends.

Related articles

• Ways to Check Survey Data: 9 Effective Strategies
• 10+ Essential Customer Engagement Metrics to Track
• BoldDesk Gets Smarter: Exciting 2024 AI Updates